The Challenge
I was asked to seek a slow fashion/circular/shared economy brand that aligns with my team’s core social and environmental values. The brand I chose is built on a philosophical approach that extends beyond creating a product for purchase but strives to positively impact the planet and its people through shared or circular practices.
The brand I selected aims to forge a stronger connection between its customers, products, and mission. They are looking to reinvent what it is to be a retailer in today’s marketplace, redefine the retail journey and service model, and go beyond simply selling products to cultivate community. To create a new experience for their customers, they look for their space to be authentic and to tell their transparent brand story. They looked to me as the expert to propose a progressive, groundbreaking, future-oriented retail strategy. The store aims to educate and activate its mission while providing an unparalleled experience for its customers.
Final Renderings
Bike repair shop outside the store.
Mural combining the brand and location.
Retail Store
Retail Store
Del Dia Surprise Wall
Climate Experience Pod
Ambassador Wall
Gathering Stair
Cafe Del Dia
Repair Cafe
Repair Cafe
Current Brand Life Cycle
New Brand Life Cycle
Location
Material Board
